It also needs to be able to measure ads independently from the programming – ads don’t travel with their programs like they used to on linear TV, Muller added. The industry doesn’t just need cross-screen measurement in CTV and streaming – it needs modern, speedy reporting to back it up, Muller said.
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The programmer expects to add a couple more measurement partners to its Measurement Innovation Forum upon certification.Ī more open playing field allows new competitors to bring new ideas to the table – which the TV ecosystem desperately needs. The future of TV measurement won’t hinge on a single winner, Muller believes. “A monopoly just takes its time and doesn’t really innovate.” “When you have a monopoly in any market, you don’t get a lot of innovation,” Muller said. Monopolies always make for complacency, not change. “We’re just coming out from of a monopoly,” Muller said, referring to Nielsen, “and our goal isn’t to create another one.” ISpot doesn’t see a future where its tech becomes the single new standard. While iSpot landed atop NBCU’s initial RFP to over 50 companies (including Nielsen), which received over 100 responses, winning the alternate currency test is more like advancing to the semifinals. As part of a three-year deal announced January 13, iSpot will receive the designation “Certified Measurement Partner,” quantifying reach and impressions across NBC’s One Platform. Publicis Media will be the first holdco to pilot iSpot – for the 2022 Olympic Winter Games and the Super Bowl LVI next month. Plus, it’s not the first time the two have partnered up – NBCUniversal and first worked together in 2014 to monetize smart TV data and again in 2018 to commercialize outcome-based measurement. ISpot’s ability to capture audiences both accurately and in real time is what ultimately sealed the deal, Muller believes. “It actually invited those companies to come and measure during the Summer Olympics .”īut it turned out only a small handful of those companies were actually able to even deliver coherent measurement above a certain standard, according to Muller. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of.
The testing ground? NBCU’s tentpole global sports event. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The audience is dancing and singing along to the unpredictable star's entire show and when the final beats of 'Jet Life' fade the whole crowd is yearning for more.During the Summer Olympics, iSpot went for gold – and won. Having a discography that stands at four official albums and two independent releases, the young rapper performs sets of over twenty tracks in length yet the energy and pace never dips. Add into the equation his high quality music and you have a star assured for international domination. He also has a fantastic ability to entertain the masses with his likeable and enthusiastic personality.
There are stories of him looking after dehydrated patrons, calling fans who couldn't make it from the stage and serenading individual audience members. Away from the music, he is known to be one of the most personable artists currently touring as he attempts to build rapport with every member of the audience. Shante Scott Franklin better known by his stage name Curren$y is an American rapper from New Orleans who is quickly becoming one of the most likeable performers on the hip hop circuit.
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He released a ten-track album for free entitled “The Alchemist” followed by a mix tape “Weekend At Burnie’s.” Early the next year, Curren$y released his next album, “Muscle Car Chronicles,” followed by a consistent release of albums and EPs, and in 2014 he released “The Drive In Theater.” On 11 February 2011 signed with Jet Life Recordings, an imprint of Warner Brothers Records. A mere four months later he followed up with his fourth album, “Pilot Talk II” which featured Fiend and Raekwon.
In 2009 Curren$y signed with Amalgam Digital to released his album “This Ain’t No Mixtape,” which was followed shortly by the release of “Jet Files.” A year later he released “Pilot Talk” which featured guests such as Snoop Dogg, Mos Def and Big K.R.I.T. Led off by the single “Where Da Cash At” he released his mix tape album with Young Money Records “Music To Fly To” in 2006. Later that same year, he signed with Cash Money Records and Lil Wayne’s Young Money Entertainment and released a mix tape entitled “Welcome Back.” Additionally, Curren$y started Fly Society, first as just a clothing company, then as a company that also released music.
He was also a member of 504 Boyz and made multiple appearances on Master P’s “Good Side, Bad Side” record in 2004. Born on 4 April 1981, Curren$y signed with Master P’s No Limit Records in 2002.
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